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Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive
September 30, 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness.
Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software
June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc
February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Demo: Personalized content and Advertising by Alcatel-Lucent
November 2009 - (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen.
Personalized content and Advertising by Alcatel-Lucent
November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice.
Grow Your Business with the Visibility to Capture More Sales Opportunities - Part 2 by Microsoft
September 2009 - (Free Research) Watch this webcast to learn of the features and benefits in the new version of Microsoft Dynamics CRM 4.0. Microsoft Dynamics CRM offers you innovative ways to access this powerful relationship management solution to empower your employees to respond quickly to customer demands and increase customer satisfaction.
Increase Your Returns Using Event-Based Marketing by Infor CRM
July 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
Infor Permission-based Marketing Campaigns by Infor CRM
July 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.
Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM
March 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
Award-Winning VoIP Provider Deploys Five9 in Profit Centers to Launch Marketing Campaigns by Five9
September 2009 - (Free Research) Read case study to learn how Vonage selected the Five9 Virtual Call Center Suite to launch an ambitious campaign to win back over 70,000 customers. Read on to learn how Five9 Virtual Call Center Suite offers superior-quality VoIP, predictive dialer, inbound call capabilities, comprehensive management and customer tracking tools, and more.
9 Management Practices for Exceptional Webinars by Citrix Online
August 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
Microsoft Dynamics CRM - Sports Organizations by Microsoft
July 2009 - (Free Research) For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to enhance business decisions. Watch this video case study to hear about the benefits of Microsoft Dynamics CRM from real customers.
Data Quality: A Survival Guide For Marketing by SAP America Inc
June 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.
Protecting Microsoft Exchange by Double-Take Software
October 2009 - (Free Research) Though the technological reasons to protect Exchange systems are obvious, there are quantifiable fiscal reasons to protect it as well. Learn how to protect and recover business critical data and applications relevant to your Exchange system.
Microsoft Business Productivity Online Suite: Communicate Success by Microsoft
November 2009 - (Free Research) So you want to supercharge your team's productivity? The key is to get them together. The tools you need are ready right now in the Microsoft Business Productivity Online Suite. Watch this informative video to learn about the myriad of features and benefits that this Microsoft solution has to offer.
10 Ways to Reduce Your Email Costs Using Mimecast by Mimecast
October 2009 - (Free Research) If you’re considering cutting costs by switching to email archiving and management in the cloud, this white paper contains useful information and best practices. Download it and learn 10 ways MimeCast can save you time and money using cloud-based email management.
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