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Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. (VIDEO) VIEW ABSTRACT | GO TO

Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive September 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Demo: Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen. (VIDEO) VIEW ABSTRACT | GO TO

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Case Study: Grey Healthcare Group leverages FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security by FalconStor Software March 2009 - (Free Research) Grey Healthcare Group is one of the world's top five healthcare communications companies. Read this case study to learn how Grey Healthcare Group leveraged FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Microsoft Dynamics CRM - Sports Organizations by Microsoft July 2009 - (Free Research) For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to enhance business decisions. Watch this video case study to hear about the benefits of Microsoft Dynamics CRM from real customers. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Are Proxy Anonymizers Putting Your Enterprise in Peril? by M86 Security UK September 2009 - (Free Research) This free white paper explores how education and policy enforcement can help prevent the threat posed by proxy anonymizers. This white paper looks at how to go beyond a basic URL-based filtering solution and block Anonymous Proxies including stopping HTTPS, blocking inappropriate images and proxy pattern blocking. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enabling Software and SaaS Vendors to Gain Competitive Advantage: Partnering with SAP for Business Intelligence and Analytics to Achieve Rapid ROI by SAP America Inc November 2009 - (Free Research) On-premises software and SaaS vendors looking to provide BI and analytics functionality have a choice to develop their own components or to partner with an existing BI and analytics vendor. In this white paper, IDC presents evidence showing that a partnership with SAP can result in rapid ROI, improved productivity, innovation and more! (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Management Excellence: Leveraging Technology and Techniques by Oracle Corporation November 2008 - (Free Research) One in a series of white papers about management excellence, this white paper describes the techniques and technologies that organizations should master on their way to management excellence. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Critical Need for Encrypted Email and File Transfer Solutions by PGP Corporation July 2009 - (Free Research) Read this white paper for a discussion of the key issues related to encryption for both email and file transfer systems, some of the leading statutes that require sensitive content to be encrypted, and suggestions for moving forward with encryption. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Gone in 30 Days: Exchange, Retention, and Regulatory Compliance by Sherpa Software September 2009 - (Free Research) In this white paper, we will discuss how to discover, manage, and archive information within your Exchange enterprise to successfully limit your legal exposure and protect your corporate information. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Fast Track ERP Implementation: Advice from the Field by IFS June 2009 - (Free Research) ERP implementations don't have to take months or years. This white paper discusses how Colfax Corp. implemented IFS Applications in as little as nine weeks. It presents a case study of Colfax's complex but rapid rollout, and offers fast tracking tips from Colfax Business Analyst Jay Michael. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

3 Things Business Decision-Makers Need to Know about SOA by IFS June 2006 - (Free Research) Given the increasing importance of service-oriented architecture (SOA), this white paper cuts through the marketing hype surrounding SOA and focuses on the three most important facts you need to know about this groundbreaking technology. (WHITE PAPER) GO TO WHITE PAPER

Competing on Innovation - A Guide to Next-Generation BI Appliances by Sybase, Inc. August 2009 - (Free Research) IT organizations are increasingly looking at business intelligence appliances to increase “in the moment” insight and business agility without disrupting current operations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Nine Storage-Related Attributes of an Enterprise Cloud by Compellent November 2009 - (Free Research) A robust enterprise cloud should not be focused myopically on CPUs, memory, disks, and a range of IP addressees. Businesses instead should include the nine attributes presented in this paper when formulating an enterprise cloud platform strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Oracle WebLogic Suite 11g Technical White Paper by Oracle Corporation June 2009 - (Free Research) Oracle WebLogic Suite 11g is a significant new release of the core application grid infrastructure foundation underpinning Oracle Fusion Middleware. It has been designed to provide a standards-based, mission-critical platform for organizations that deploy application grid and service-oriented architectures. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices for Securing Web 2.0 by Patriot Technologies, Inc. June 2009 - (Free Research) This white paper was designed with the aim of revealing, understanding, analyzing, and presenting the predominant issues relating to the adoption of Web 2.0 technologies in the corporate environment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Solving Key Management Problems in Lotus Notes/Domino Environments by Sherpa Software September 2009 - (Free Research) Email management in the Lotus Notes environment has become increasingly difficult as the number of users and use for email continues to grow. Reads this white paper to get tips every Notes admin needs to manage the messaging server efficiently. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Key Issues in Selecting an Email Disaster and Recovery Business Continuity Solution by Neverfail Group Limited May 2009 - (Free Research) Sponsored by Osterman Research, this white paper discusses the key issues that organizations should consider as they consider disaster recovery and business continuity solutions for their email systems. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Managing Global Web Sites: Localization, a Never Ending Story by SDL Tridion May 2009 - (Free Research) This white paper provides examples about how organizations can use BluePrinting technology to achieve a smooth global Web operation and explains how organizations combine Content Management technology with translation technologies for even greater efficiency. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM Built for IT: The Executive Guide to Selecting CRM that Meets IT Needs by Pivotal CRM, a CDC Software solution November 2009 - (Free Research) This white paper provides everything the CIO and IT team must know to evaluate a CRM system based on the critical business and technical issues that matter to IT directors and chief information and technology officers. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

9 Management Practices for Exceptional Webinars by Citrix Online August 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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