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Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. (VIDEO) VIEW ABSTRACT | GO TO

Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive September 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Demo: Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen. (VIDEO) VIEW ABSTRACT | GO TO

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Case Study: Grey Healthcare Group leverages FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security by FalconStor Software March 2009 - (Free Research) Grey Healthcare Group is one of the world's top five healthcare communications companies. Read this case study to learn how Grey Healthcare Group leveraged FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Microsoft Dynamics CRM - Sports Organizations by Microsoft July 2009 - (Free Research) For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to enhance business decisions. Watch this video case study to hear about the benefits of Microsoft Dynamics CRM from real customers. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Rational Build Forge Value Estimator by IBM November 2009 - (Free Research) Take two minutes to determine the value that Build Forge can provide your organization with the new Build Forge Value Estimator. This automation and visibility positively impacts your organization by reducing idle time, errors and rework. Try it today. (ASSESSMENT TOOL) VIEW ABSTRACT | GO TO

Creating and managing value-driven product portfolios by IBM June 2009 - (Free Research) The product portfolio decisions you make today will determine whether your company is relevant tomorrow. To increase the chances of marketing a successful product, organizations must deliver products and services to the consumers they value the most, and they must provide those deliverables when their consumers want them. Read on to learn more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Creating and managing value-driven product portfolios - Improving product portfolio management to optimize your products, services and projects by IBM April 2009 - (Free Research) The best products to offer are those that provide a high level of value for both you and your customer. Companies with successful product portfolios often utilize a systematic process to effectively guide which projects are selected. This whitepaper explains how you can take advantage of a value-driven approach to product portfolio management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improve Operational Performance by Visualizing and Analyzing Relevant KPI and KPD Metrics: Support Continuous Improvement with Value Stream Management and Operational Intelligence by myDIALS Inc. November 2009 - (Free Research) This paper outlines the use of Key Performance Indicators (KPI metrics) together with associated Key Performance Drivers (KPD metrics) within the context of value stream management to support continuous operational performance improvement. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

CRM and Social Networking: Engaging the Social Customer by Microsoft June 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Operational Excellence: Enabling Sustained Growth Spotlight on the Americas by SAP America Inc January 2009 - (Free Research) Operational excellence means consistently doing things well across the value chain as a way of gaining competitive advantage. In its broadest terms, it is a discipline that drives corporate strategy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Fixed Assets Past, Present and Future: Realizing Maximum Value from Enterprise Investments by TAKE Supply Chain November 2009 - (Free Research) This webcast explores the emerging paradigm for fixed asset management -- including new approaches and technologies for tracking the logical and physical deployment of fixed assets within the enterprise to extend asset life, improve utilization, and squeeze every dollar out of a company’s investment in equipment and facilities. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars by Citrix Online December 2008 - (Free Research) Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Building a Smarter Storage Infrastructure by F5 Networks UK September 2009 - (Free Research) This whitepaper explains how building a smarter storage infrastructure based on the business value of data can enable you to address your data storage requirements efficiently and at the lowest cost. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Unlocking the Mainframe: Modernizing Legacy System to SOA by Oracle Corporation July 2008 - (Free Research) Successful execution of an SOA strategy, combined with the release of the business value contained in legacy systems, can bring five proven benefits to the enterprise. Functioning as both a software development environment and a delivery framework, SOA provides a mechanism for defining business services and operating models. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Addressing the challenges of implementing a customer-centric strategy by Infor CRM December 2008 - (Free Research) The need for customer insight and responsiveness to that insight is the foundation and driving rationale for the emerging CRM concept of continuous customer dialogue through multi-channel touchpoints. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Create a Smarter Storage Strategy by F5 Networks, Inc. September 2009 - (Free Research) This whitepaper explains how building a smarter storage infrastructure based on the business value of data can enable you to address your data storage requirements efficiently and at the lowest cost. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Integrating and Automating Composite Applications by BMC Software, Inc November 2008 - (Free Research) This Enterprise Management Associates white paper will describe how new technologies are being used by IT to develop new applications to give a new competitive edge to their enterprises; provide an overview of the new challenges involved; investigate solutions to overcome these challenges; and show how these solutions drive business value. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seven Ways to Reduce IT Costs with Master Data Management by Siperian, Inc. February 2009 - (Free Research) Faced with budget cuts In today's economic environment, how can IT maintain service levels and continue to provide value to business? Smart IT decision-makers are investing in master data management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Infor Permission-based Marketing Campaigns by Infor CRM July 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer. (PRODUCT DEMO) VIEW ABSTRACT | GO TO

Maximize Business Results Online: How Web Content Management Technology is Transforming Digital Marketing by SDL Tridion March 2009 - (Free Research) This report is a guide for identifying best practices in online content Research Benchmark management and maximizing business benefits of the web. The findings highlight the strategic value of web content management and link the technology and practices of Best-in-Class organizations to top line revenue, customer loyalty, and customer experience. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

A Guide to the Value of Reliable Data in Retail Banking by DataFlux Corporation November 2009 - (Free Research) Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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