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Avatars Proven to Increase Advertising Effectiveness by Humanity Interactive September 30, 2009 - (Free Research) Blue Rain commissioned Humanity Online to create an avatar for their character "Marcus OneNote" that could act, react, and interact with visitors to the OneNote Ad and landing page of the community site for OneNote. Read on to learn how avatars are increasing advertising effectiveness. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) See how Alcatel-Lucent helps service providers turn subscribers into audiences, dramatically increasing the value of advertising and content offers while enhancing the consumer experience on the screen of their choice. (VIDEO) VIEW ABSTRACT | GO TO

Demo: Personalized content and Advertising by Alcatel-Lucent November 2009 - (Free Research) Charles Bahr of Alcatel-Lucent Multimedia Solutions Marketing and Christophe Senot of Bell Labs demonstrate the technologies that can be combined to create a personalized content and advertising experience across any screen. (VIDEO) VIEW ABSTRACT | GO TO

Sybase IQ 15: An InDetail Paper by Bloor Research by Sybase, Inc. August 2009 - (Free Research) Read this paper to learn how Bloor Research determined that Sybase 15 will provide substantially better performance at lower cost than traditional approaches for analytics, reporting, and data warehousing environments. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Case Study: Grey Healthcare Group leverages FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security by FalconStor Software March 2009 - (Free Research) Grey Healthcare Group is one of the world's top five healthcare communications companies. Read this case study to learn how Grey Healthcare Group leveraged FalconStor VTL with deduplication to improve backup and recovery performance, optimize storage assets, and strengthen data security. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Globo.com Acquires 200,000 New Customers in 2 years and Reduces Churn by 30% with Data Mining by SPSS Inc. Worldwide Headquarters May 2009 - (Free Research) This Internet service provider/portal operator of Globo, Brazil's largest media conglomerate, delivers the content Brazilian Web users want using PASW Statistics. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Microsoft Dynamics CRM - Sports Organizations by Microsoft July 2009 - (Free Research) For many sports organizations, a CRM system acts much like the lifeblood of the company, feeding insightful information about both customers and players to management and coaches in order to enhance business decisions. Watch this video case study to hear about the benefits of Microsoft Dynamics CRM from real customers. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Sales 2.0: How Businesses Are Using Online Collaboration to Spark Sales by Oracle Corporation September 2008 - (Free Research) This white paper examines research that reveals how sales and marketing professionals who use collaboration and Sales 2.0 tools gain a competitive advantage over their peers who do not use them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Key Issues in Selecting an Email Disaster and Recovery Business Continuity Solution by Neverfail Group Limited May 2009 - (Free Research) Sponsored by Osterman Research, this white paper discusses the key issues that organizations should consider as they consider disaster recovery and business continuity solutions for their email systems. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Spend Analytics: A Foundation for Procurement Performance Management by SAP America Inc October 2008 - (Free Research) Read this white paper from SAP for an interview with Kathleen Wilhide, research director of IDC’s Compliance and Business Performance Management Solutions program. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Visibility Through The Funnel: Integrating Advanced Analytics with Salesforce for Greater Insight in the Business by SAP BusinessObjects June 2009 - (Free Research) This Beagle Research Group Profile examines how analytics solutions such as OnDemand solutions by Business Objects can help Salesforce users to strategically leverage sales and other data. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Best Practices for Securing Web 2.0 by Patriot Technologies, Inc. June 2009 - (Free Research) This white paper was designed with the aim of revealing, understanding, analyzing, and presenting the predominant issues relating to the adoption of Web 2.0 technologies in the corporate environment. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Better Reporting, Better Results: Successful Strategies from the Field by SPSS Inc. Worldwide Headquarters March 2009 - (Free Research) Learn how top companies successfully deliver research results to customers and decision-makers. If you want to know more about how to leverage all of your research data, how to communicate insights effectively, and how to get researchers and decision-makers engaged in analysis, you'll want to view this webcast. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Best Practices in Creating a Strategic Finance Function by SAP America Inc January 2009 - (Free Research) the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Turning Results into Rewards: Survey Analysis and Reporting by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) Please join Jane Hendricks, Product Marketing, and Gregory Crist, Sales Engineer, for this webcast focusing on survey analysis and reporting. See why delivering the right survey research results to the right person at the right time makes all the difference. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Beyond Boundaries: A New Role for Finance in Driving Business Collaboration by SAP America Inc June 2008 - (Free Research) In June 2008, CFO Research Services conducted a research program among senior finance executives in the United States, Europe, Asia, and Australia. The research looked at what kinds of alliances companies are forming and how finance sees itself working with internal and external partners to establish and assess successful alliances. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

CRM and Social Networking: Engaging the Social Customer by Microsoft June 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Fill the Gaps in Your BI Strategy, featuring Forrester Research by Birst October 2009 - (Free Research) Learn how new developments in BI make it easier and faster to serve those departments and groups whose BI needs have gone unmet. Birst hosts this educational webinar featuring Boris Evelson, Principal Analyst at Forrester Research. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Next steps for business intelligence by IBM September 2009 - (Free Research) To find out more about how organizations can take the next steps with their BI initiatives, SearchDataManagement.com turned to Boris Evelson of Forrester Research. In this videocast, Boris will reveal some of the most important emerging trends in BI today and how organizations should start planning to take advantage of next-generation BI. (VIDEO) GO TO

Building the Business Case for Predictive Analytics: Nucleus Research by SPSS Inc. Worldwide Headquarters February 2009 - (Free Research) Predictive analytics encompasses a variety of techniques from statistics and data mining that analyze current and historical data to make predictions about future events. In this Nucleus Research report, learn how your company can achieve ROI from Predictive analytics applications. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Three Tactics for Winning the LTE Game by Alcatel-Lucent June 2009 - (Free Research) This research brief provides an overview of the current LTE market and addresses the technical and business challenges that operators will face as they migrate to all-IP networks. It provides insight into operators' common questions and helps address planning and implementation concerns including migrating away from existing legacy systems. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

Going Independent-- A Technology Survival Guide: How to Evaluate and Select the Right Software for Your New Firm by Advent Software, Inc July 2009 - (Free Research) This guide is intended to help advisors who are considering going independent or who have already struck out on their own to better understand and navigate their technology options. (WHITE PAPER) GO TO WHITE PAPER

Long-Term Data Protection and Retention: Finding the Correct Balance by Quantum Corporation March 2009 - (Free Research) Tape remains the most cost effective, energy efficient and reliable program technology for storing large amounts of inactive, off-line or near-line data while complimenting disk-based data protection and retention solutions. Read this paper and find out why. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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