10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.

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Email Campaign Management | Marketing Management | Email Archiving | Anti-Spam | E-Mail Management | Sales Management | Customer Relationship Management (CRM) | Marketing Resource Management | Business Intelligence Solutions | Enterprise Content Management (ECM)

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Proofpoint MLX Whitepaper by Proofpoint, Inc. August 2008 - (Free Research) This white paper explains the key concepts, technologies and benefits associated with Proofpoint MLX technology, which provides the most effective spam protection today. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

EMS Rapid Archive™ by MessageOne, Inc. July 2008 - (Free Research) EMS Rapid Archive™ is Dell MessageOne's zero-maintenance email archiving service with rapid e-Discovery search and flexible retention policy management. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

EMS Enterprise Archive™ by MessageOne, Inc. July 2008 - (Free Research) EMS Enterprise Archive™ is Dell MessageOne's enterprise service that offers centralized retention and deletion policies, legal holds, compliance, e-Discovery search and storage management without data loss risks. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Regulations Shift Focus on Outbound Email Security by Proofpoint, Inc. July 2008 - (Free Research) Outbound email and other electronic communications pose a significant risk for data loss or leakage. This white paper will examine the new email security and compliance challenges and ways to address them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

A Modern Approach to On-Demand Email and Data Security by Proofpoint, Inc. April 2008 - (Free Research) Email and data security solutions are available in different deployment configurations, from hardware and virtual appliances to software. Another option, “on-demand” or “software as a service” (SaaS), is rapidly gaining traction as... (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top 5 Ways to Identify Sales and Marketing Misalignment by The Content Factor (E-mail this company) November 2006 - (Free Research) As a manager faced with misaligned marketing and sales operations, what can you do? CRM-based dashboards and campaign management solutions can help bridge the gap and provide a more integrated view of sales and marketing activities. This paper explains some things you can do before major campaigns to ensure cohesion between sales and marketing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Essential Email Marketing Deliverability Guide by Listrak. January 2008 - (Free Research) In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content Strategy Guide: Five Essential Email Campaigns by Listrak. January 2008 - (Free Research) Dynamic content allows you to get to know your customers and subscribers on an intimate level, strengthening your relationships and increasing brand loyalty. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Management in Today's Regulatory Environment - Reasons and ROI Benefits by Kroll OnTrack August 2008 - (Free Research) Email has become the lifeblood of business, more than any other means of communication and any business tool, companies rely on electronic messages for running virtually every aspect of their enterprises. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Not to Be a Spammer - The Truth about E-Mail Marketing by Cisco Systems, Inc February 2008 - (Free Research) E-mail can also be tagged as spam when it is sent to spam traps (unused addresses that ISPs maintain just for this purpose). (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IT Briefing: The Growing Importance of Email Archiving by Arrow ECS Midmarket Group July 2008 - (Free Research) This whitepaper addresses why email archiving is an important subject for integrators to raise with their customers, discusses email management problems and solutions, and finally offers advice on how integrators should be approaching this market (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Growing Importance of Email Archiving by Arrow ECS Midmarket Group June 2008 - (Free Research) Get details on the dynamics at play around email archiving: SEC regulations, backup considerations and best practices for retention. Finally, find out which hardware and software products do a good job at email archiving. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

The On-demand Document Management Advantage: Five Tests to See If Software-as-a-Service Is Right for Your Application by SpringCM April 2008 - (Free Research) This white paper has five tests to see if Software-as-a-Service is right for your application. It will also discuss how Document Management enables an organization to effectively and efficiently control and leverage its content. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc January 2008 - (Free Research) Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc. August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc. August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Web 2.0 Email Marketing: 5 Steps to Unrivaled Results by Silverpop Systems Inc. August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers by Silverpop Systems Inc. August 2008 - (Free Research) This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements by Silverpop Systems Inc. August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

8 Seconds to Capture Attention: Silverpop’s Landing Page Report by Silverpop Systems Inc. August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc. August 2008 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information etc, and it also provides marketers a rich opportunity to develop strong customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

New Spam Tricks and How To Protect Yourself by Forrester Research (E-mail this company) Sponsored by: Abaca Technology May 2007 - (Free Research) The birth of image spam in 2006 stumped many antispam programs. As image spam subsides, many companies are wary of what’s coming next. With spam accounting for more than 90% of all email today, any hiccup in your spam filter can disrupt a healthy messaging environment. Learn about the new spam tricks and how to protect your organization. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

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