10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.

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Email Campaign Management | Marketing Management | Sales Management | Customer Relationship Management (CRM) | Email Archiving | Marketing Resource Management | Lead Management | Business to Business Web Commerce | Direct Marketing | Enterprise Content Management (ECM)

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8 Seconds to Capture Attention: Silverpop’s Landing Page Report by Silverpop Systems Inc. August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc. August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

TransPromo Opportunities in a Digital World: Electronic Adaptations in an Era of Mobile Communications and Distracted Customers by Pitney Bowes Group 1 Software September 2008 - (Free Research) This whitepaper traces the evolution of E-Transpromo, demonstrating the increasingly important role across new media. It explores self-service web portals, online banking and bill consolidators, cell phone bill pay, and secure transaction email. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The On-demand Document Management Advantage: Five Tests to See If Software-as-a-Service Is Right for Your Application by SpringCM April 2008 - (Free Research) This white paper has five tests to see if Software-as-a-Service is right for your application. It will also discuss how Document Management enables an organization to effectively and efficiently control and leverage its content. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email management suite by Iron Mountain Digital August 2008 - (Free Research) Email management solutions are designed to simplify your email management complexities. In this brief Videocast, legendary British comic, John Cleese, explains why you should want a total email management suite. (VIDEOCAST) VIEW ABSTRACT | GO TO VIDEOCAST

Essential Email Marketing Deliverability Guide by Listrak. January 2008 - (Free Research) In this white, learn ways to ensure e-mails in your marketing campaign bypass internet filters and escape junk mail folders. The experts at Listrak have the details for you. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Dynamic Content in Action: DiscountBeautyCenter.com Case Study by Listrak. January 2008 - (Free Research) Listrak's marketing and professional services departments teamed up to help DiscountBeautyCenter.com, an online supplier of brand name cosmetics, fragrances, and professional beauty supplies. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Web 2.0 Email Marketing: 5 Steps to Unrivaled Results by Silverpop Systems Inc. August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages by Bronto Software October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc. August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc. August 2008 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information etc, and it also provides marketers a rich opportunity to develop strong customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

A Modern Approach to On-Demand Email and Data Security by Proofpoint, Inc. April 2008 - (Free Research) Email and data security solutions are available in different deployment configurations, from hardware and virtual appliances to software. Another option, “on-demand” or “software as a service” (SaaS), is rapidly gaining traction as... (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IT Briefing: The Growing Importance of Email Archiving by Arrow ECS Midmarket Group July 2008 - (Free Research) This whitepaper addresses why email archiving is an important subject for integrators to raise with their customers, discusses email management problems and solutions, and finally offers advice on how integrators should be approaching this market (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The Growing Importance of Email Archiving by Arrow ECS Midmarket Group June 2008 - (Free Research) Get details on the dynamics at play around email archiving: SEC regulations, backup considerations and best practices for retention. Finally, find out which hardware and software products do a good job at email archiving. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

New Research: How to Improve Your B2B Email Marketing Results in 2007 PDF Slides by KnowledgeStorm Webinars (E-mail this company) February 2007 - (Free Research) View the slides presented in the "New Research: How to Improve Your B2B Email Marketing Results in 2007" Webcast and find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

New Research: How to Improve Your B2B Email Marketing Results in 2007 by KnowledgeStorm Webinars (E-mail this company) January 2007 - (Free Research) Find out how 3,637 marketers responded to tough questions about their open, click and conversion rates. Also, find out which tests work best, what's not working, list growth strategies and how email budgets are changing for 2007. Invite your entire team to attend – attendance for this Webcast is free! (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

KnowledgeStorm Webinars: Business Technology Marketing Benchmarks: 2006-2007 Data and Trends by KnowledgeStorm Webinars (E-mail this company) August 2006 - (Free Research) Find out what 1,900 B2B marketers in software, hardware and technology services industries revealed about what works for lead generation. Invite your entire team to view this free Webcast and learn about business-to-business email and search engine marketing strategies. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

New Spam Tricks and How To Protect Yourself by Forrester Research (E-mail this company) Sponsored by: Abaca Technology May 2007 - (Free Research) The birth of image spam in 2006 stumped many antispam programs. As image spam subsides, many companies are wary of what’s coming next. With spam accounting for more than 90% of all email today, any hiccup in your spam filter can disrupt a healthy messaging environment. Learn about the new spam tricks and how to protect your organization. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

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