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LendingTree: Direct Marketing Wins...with Enterprise Campaign Management by Aprimo, Inc. November 2008 - (Free Research) Since implementing the Aprimo system and subsequently moving the control of campaign execution to the direct marketing department, LendingTree has noticed a radical uptick in campaign volume and efficiencies. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Regulations Shift Focus on Outbound Email Security by Proofpoint, Inc. July 2008 - (Free Research) Outbound email and other electronic communications pose a significant risk for data loss or leakage. This white paper will examine the new email security and compliance challenges and ways to address them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Management in Today's Regulatory Environment - Reasons and ROI Benefits by Kroll Ontrack August 2008 - (Free Research) Email has become the lifeblood of business, more than any other means of communication and any business tool, companies rely on electronic messages for running virtually every aspect of their enterprises. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

TransPromo Opportunities in a Digital World: Electronic Adaptations in an Era of Mobile Communications and Distracted Customers by Pitney Bowes Group 1 Software September 2008 - (Free Research) This whitepaper traces the evolution of E-Transpromo, demonstrating the increasingly important role across new media. It explores self-service web portals, online banking and bill consolidators, cell phone bill pay, and secure transaction email. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages by Bronto Software October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Engaging Your Subscribers Using Interactive Media in Email by Bronto Software October 2008 - (Free Research) Learn how using a web 2.0, or interactive strategy, in email marketing will keep your prospects and customers engaged. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IT Briefing: The Growing Importance of Email Archiving by Arrow ECS Midmarket Group July 2008 - (Free Research) This whitepaper addresses why email archiving is an important subject for integrators to raise with their customers, discusses email management problems and solutions, and finally offers advice on how integrators should be approaching this market (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc January 2008 - (Free Research) Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased sales opportunities and more profitable customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Secure Email and Workflow Automation: The Five Critical Questions Financial Institutions Must Ask by DataMotion October 2008 - (Free Research) With so many business activities going online to take advantage of the benifits of the internet, companies spend billions on security measures. But when canvassing a majority of companies' security programs, one area continues to come up short - email. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Seven Email Marketing Refreshes by Bronto Software October 2008 - (Free Research) This whitepaper will detail seven refreshes that will quickly enhance your email-marketing program. You may also find some low hanging opportunities that you weren’t aware you were missing. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

New Strategies for Discovery of Email: Mimosa Nearpoint for Microsoft Exchange Server Ediscovery Option by Mimosa Systems November 2008 - (Free Research) This white paper will present an improved approach to legal discovery for Microsoft® Exchange systems provided by Mimosa Systems. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The On-demand Document Management Advantage: Five Tests to See If Software-as-a-Service Is Right for Your Application by SpringCM April 2008 - (Free Research) This white paper has five tests to see if Software-as-a-Service is right for your application. It will also discuss how Document Management enables an organization to effectively and efficiently control and leverage its content. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

IDC Vendor Spotlight - Using a Hosted Service for Holistic Email Management by Mimecast November 2008 - (Free Research) Effective email management solutions provide a holistic approach that encompasses the related issues of archiving, business continuity, and security. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc. August 2008 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information etc, and it also provides marketers a rich opportunity to develop strong customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc. August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc. August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Web 2.0 Email Marketing: 5 Steps to Unrivaled Results by Silverpop Systems Inc. August 2008 - (Free Research) This whitepaper explores the Internet phenomenon known as “Web 2.0” that is reshaping the Internet and helping marketers. Also discussed are five techniques for staying competitive and achieving high returns in a Web 2.0 world. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements by Silverpop Systems Inc. August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

8 Seconds to Capture Attention: Silverpop’s Landing Page Report by Silverpop Systems Inc. August 2008 - (Free Research) It’s estimated that up to 50 percent of visitors to landing pages will bail in the first eight seconds. This evaluation explains how putting more effort on nurturing recipients once they hit those landing pages would be time and money well spent. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Marketing Goes Social by Silverpop Systems Inc. November 2008 - (Free Research) Read this paper to get tips about how to best implement a successful social email marketing campaign. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Unlocking the Secret World of White Listing: Insight for Enterprise Email Marketers by Silverpop Systems Inc. August 2008 - (Free Research) This white paper will introduce you to the strange and sometimes confusing world of white listing. It explains how navigate through the process, imparts advice on how to increase your chances of getting on those coveted lists. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Executive Summary: Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) June 2006 - (Free Research) SiriusDecisions has commissioned a new research study to examine the efficacy of demand creation - from the point of view of prospects and customers you are spending millions of dollars to communicate with. Read this executive summary of our Demand Creation webinar to find out which tactics are viewed most favorably in b-to-b marketplace. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Marketing and Demand Creation in B2B Marketplace: The Prospect's View by KnowledgeStorm Webinars (E-mail this company) May 2006 - (Free Research) Do you ever wonder how potential buyers view the strategic approaches and tactics you commonly use to entice them? In this Webcast, KnowledgeStorm and SiriusDecisions present the results of a new research study that examine the efficacy of demand creation. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How Not to Be a Spammer - The Truth about E-Mail Marketing by Cisco Systems, Inc. February 2008 - (Free Research) E-mail can also be tagged as spam when it is sent to spam traps (unused addresses that ISPs maintain just for this purpose). (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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