10 Ways to Improve B2B Email Deliverability and Effectiveness by Vtrenz, Inc. Learn 10 ways you can improve your B2B email deliverability. Taking steps to protect your email deliverability will pay huge dividends in the future in the way of increased more... >> Discover more offerings from Vtrenz, Inc.

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A Framework for Deploying UC: Using a Repeatable Process for Optimizing Your Technology by Avaya Inc. November 2008 - (Free Research) This white paper describes a four step framework for moving unified communications from an ad hoc, deployment scenario, which has resulted in many of the companies interviewed having a siloed implementation. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Impactful Email Marketing Using Behavioral Analytics to Create Relevant Messages by Bronto Software October 2008 - (Free Research) Having the ability to take your email marketing/web analytics integration beyond traffic analysis builds true relationship email marketing. A successful strategy is to use web analytics for gauging the effectiveness of email marketing initiatives and determining optimization tactics. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Incorporating WEB Analytics into Email Marketing: Five Quick-Start Tactics for Marketers by Silverpop Systems Inc. August 2008 - (Free Research) Read this whitepaper to learn how to use Web Analytics data to enable you to better understand your customers’ needs and more effectively market to them. Learn a formula based on the five Ws to gain a more complete understanding of a situation or subject. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Regulations Shift Focus on Outbound Email Security by Proofpoint, Inc. July 2008 - (Free Research) Outbound email and other electronic communications pose a significant risk for data loss or leakage. This white paper will examine the new email security and compliance challenges and ways to address them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Management in Today's Regulatory Environment - Reasons and ROI Benefits by Kroll Ontrack August 2008 - (Free Research) Email has become the lifeblood of business, more than any other means of communication and any business tool, companies rely on electronic messages for running virtually every aspect of their enterprises. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Outbound Email and Content Security in Today's Enterprise by Proofpoint, Inc. October 2008 - (Free Research) Discover surprising statistics about how large companies manage the risks associated with outbound email. Read this report which summarizes the key findings from a survey of technology decision makers conducted by Proofpoint and Forrester Consulting. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Secure Email and Workflow Automation: The Five Critical Questions Financial Institutions Must Ask by DataMotion October 2008 - (Free Research) With so many business activities going online to take advantage of the benifits of the internet, companies spend billions on security measures. But when canvassing a majority of companies' security programs, one area continues to come up short - email. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

The On-demand Document Management Advantage: Five Tests to See If Software-as-a-Service Is Right for Your Application by SpringCM April 2008 - (Free Research) This white paper has five tests to see if Software-as-a-Service is right for your application. It will also discuss how Document Management enables an organization to effectively and efficiently control and leverage its content. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Email Creative That Works: An Evaluation of Opens and Click Rates Associated with Various Creative Elements by Silverpop Systems Inc. August 2008 - (Free Research) To help marketers identify creative elements that can really improve results, Silverpop undertook a comprehensive study of both BtoB and BtoC email messages, evaluating a variety of creative elements and comparing open and click rates. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices by Vtrenz, Inc August 2008 - (Free Research) Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

IDC Vendor Spotlight - Using a Hosted Service for Holistic Email Management by Mimecast November 2008 - (Free Research) Effective email management solutions provide a holistic approach that encompasses the related issues of archiving, business continuity, and security. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Taming Transactional Email: Tips to Gain Control and Determine If Outsourcing Makes Sense by Silverpop Systems Inc. August 2008 - (Free Research) This white paper reviews the key steps necessary to implement a transactional email marketing campaign. It also recommends methods to ease the pain of implementation while improving the results. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How Top Retailers Use Transactional Email: Silverpop Study Reveals Revenue-Boosting Tactics by Silverpop Systems Inc. August 2008 - (Free Research) Transactional emails are those which companies send to customers to confirm a purchase, notify shipping dates, deliver warranty information etc, and it also provides marketers a rich opportunity to develop strong customer relationships. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Microsoft Exchange Server: To Outsource or Not to Outsource by 123Together November 2008 - (Free Research) This white paper explains the benefits a hosted Microsoft Exchange Server can bring to your company. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

That Was Then This Is Now: The New Rules of Email Marketing by Silverpop Systems Inc. August 2008 - (Free Research) To make an email program succeed and thrive, marketers need to constantly evolve their email programs to improve relevancy. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

New Spam Tricks and How To Protect Yourself by Forrester Research (E-mail this company) Sponsored by: Abaca Technology May 2007 - (Free Research) The birth of image spam in 2006 stumped many antispam programs. As image spam subsides, many companies are wary of what’s coming next. With spam accounting for more than 90% of all email today, any hiccup in your spam filter can disrupt a healthy messaging environment. Learn about the new spam tricks and how to protect your organization. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

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