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9 Management Practices for Exceptional Webinars by Citrix Online
August 19, 2009 - (Free Research) This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign.
Innovative Marketing Strategies for Individual and Personal Lines Insurers by Infor CRM
July 22, 2009 - (Free Research) In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability.
Advanced Reporting for Salesforce by SAP BusinessObjects
October 19, 2009 - (Free Research) As a salesforce.com customer, you understand gathering data is only the first step towards success. Reports from Salesforce still require a lot of hands-on manipulation to get to the level of insight you and your executives need to make effective decisions.
Why You Should Consider Hosted Messaging Security by Trend Micro GmbH
February 2009 - (Free Research) In a major study of the hosted services market conducted by Osterman Research in 2008, antispam and virus protection were the two hosted offerings that organizations identified as services that they will likely or definitely deploy to supplement internally managed infrastructure. Read this paper to learn more.
Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software
June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc
February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
Advent Portfolio Exchange Demo by Advent Software, Inc
July 2008 - (Free Research) Learn more about this integrated portfolio and client relationship management system: an end-to-end solution for accounting and reporting, client servicing and marketing.
Load Testing 2.0 - The Next Generation of Load Testing for the Web 2.0 World by Gomez
July 2009 - (Free Research) Read this paper to learn why Load Testing 2.0 solutions are needed and who benefits. Learn best practices to get business value out of advanced load testing features, the limits of load testing 1.0 solutions, how today's approach complements existing 1.0 solutions, and what factors are important for selecting successful Load Testing 2.0 solutions.
How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
Sales and Marketing: The New Power Couple by Microsoft
December 2008 - (Free Research) This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization.
CRM and Social Networking: Engaging the Social Customer by Microsoft
June 2009 - (Free Research) As social networking sites explode in popularity, the hype and interest continue to build. But sorting the fact from the hype can be a challenge. This paper discusses tangible ways that organizations can extract measurable business value from social networking by leveraging it in conjunction with Customer Relationship Management (CRM) solutions.
Introduction to Microsoft Dynamics CRM Online by Microsoft
September 2009 - (Free Research) This webcast, with an introduction from Steve Ballmer, Microsoft CEO, examines the importance of CRM software has on a company’s bottom line.
B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online
December 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
How to Market and Sell Services with Webinars by Citrix Online
June 2009 - (Free Research) This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget.
actiTIME 2.0 - Time-Tracking Software by Actimind, Inc.
September 2009 - (Free Research) actiTIME is a time-tracking application for small and medium size teams. It helps improve business process, analyze performance and reduce costs. It provides an easy way to track time, manage job assignments, generate reports and prepare billing data.
Infor Permission-based Marketing Campaigns by Infor CRM
July 2009 - (Free Research) Watch this product demo to see how easy to use Infor CRM Epiphany is and how you can use it to gain customer insight and deliver messages that appeal to the specific needs of that customer. You will also learn all the benefits Infor CRM Epiphany has to offer.
Increase Your Returns Using Event-Based Marketing by Infor CRM
July 2009 - (Free Research) Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite.
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