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Improving Marketing Measurements, Operations, & ROI by Citrix Online August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Capturing the Essence of Accounts Payable Automation for SAP® by ReadSoft August 20, 2009 - (Free Research) Read this paper to learn about the accounts payable (AP) automation solutions available today and learn which solutions best relieve the AP pain points while delivering the best overall solution, through leveraging the existing SAP® ERP environment and it's built in workflows. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improve Lead Generation and Clean Up Your Pipeline: Generate Better Leads for Better Sales Results by Genius.com October 07, 2009 - (Free Research) Quality leads result in easier/better sales. It is also agreed that taking time away from selling to generate leads cuts into sales productivity. Closer alignment between sales and marketing could improve both of these factors and reduce the disconnect that exists today. Read on to learn how to attack these costly and divisive issues. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Information Enables: Run Your Business Better – and Prove It by Oracle Corporation September 14, 2009 - (Free Research) Read this white paper to learn about Oracle’s comprehensive GRC platform and how leading enterprises are turning to Oracle’s new platform to meet the demands of increasingly challenging regulatory mandates while continuing to innovate and grow their business. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improve Operational Performance by Visualizing and Analyzing Relevant KPI and KPD Metrics: Support Continuous Improvement with Value Stream Management and Operational Intelligence by myDIALS Inc. November 04, 2009 - (Free Research) This paper outlines the use of Key Performance Indicators (KPI metrics) together with associated Key Performance Drivers (KPD metrics) within the context of value stream management to support continuous operational performance improvement. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Increase Profits and Customer Satisfaction in the Communications Industry by Infor CRM December 05, 2008 - (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Cost Effectively Deploy Open Source Business Intelligence by Actuate September 09, 2009 - (Free Research) This white paper is intended for IT managers, project leads, and developers who must implement open source business intelligence (BI) to support the ever growing business user needs. You will learn how to add new reporting features and functions to your applications without any scalability issues and more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Management Mandate to Reduce Costs Leads to Increased Productivity by SEGUS Inc August 20, 2009 - (Free Research) Learn how an Alabama company seeking a replacement tool for their mainframe administration and automation discovered SEGUS’ Smart products that not only delivered better functionality with a good GUI, but would save the company $80,000 over a five year period, while also avoiding future costly upgrade fees. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division September 10, 2009 - (Free Research) This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. (PODCAST) VIEW ABSTRACT | GO TO PODCAST

Sybase IQ 15: An InDetail Paper by Bloor Research by Sybase, Inc. August 13, 2009 - (Free Research) Read this paper to learn how Bloor Research determined that Sybase 15 will provide substantially better performance at lower cost than traditional approaches for analytics, reporting, and data warehousing environments. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Presentation Transcript: Competing on Innovation by Sybase, Inc. November 03, 2009 - (Free Research) Read this transcript to learn how to get all the speed, flexibility and processing power of a custom-built data warehouse. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using enterprise architecture to develop a blueprint for improving your energy efficiency and reducing your carbon footprint by IBM December 31, 2008 - (Free Research) This whitepaper is about enterprise architecture as it pertains to finding and maximizing the business value in greener operations. Higher energy efficiency and a smaller carbon footprint are obvious areas of interest for any business, but how do you balance these goals with productivity, customer service, and all your other business concerns? (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Competing on Innovation... Next-Generation BI Appliances by Sybase, Inc. October 15, 2009 - (Free Research) View this Webcast and learn to get all the speed, flexibility and processing power of a custom-built data warehouse. (WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

Best Practices in Creating a Strategic Finance Function by SAP America Inc January 23, 2009 - (Free Research) the following article will share the results of SAP research as well as APQC's Open Standards Benchmarking Collaborative (OSBC) research. The OSBC research is the first global set of common standards for business processes and data, giving organizations an independent, authoritative resource for evaluating and improving business practices. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Lion Nathan Distills Powerful Business Advantages with HP and Microsoft Unified Communications Solutions by Hewlett-Packard Company October 25, 2007 - (Free Research) Lion Nathan is a leading producer of premium beer, fine wine, ready-to-drink spirit products, and spirit brands in Australia and New Zealand. To maintain its leadership status, the company needed to coordinate their schedules, manage documents, and communicate freely. Read how they accomplished this. (CASE STUDY) VIEW ABSTRACT | GO TO CASE STUDY

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Building a Best-Run Finance Organization by SAP America Inc June 2008 - (Free Research) This SAP Executive Insight examines the changing role of the finance organization in today's business environment. Further, it describes how companies can develop best-run finance organizations. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Capacity Analyzer: Optimize Capacity, Maximize Performance, Instant ROI by VKernel November 2008 - (Free Research) By continuously monitoring shared capacity utilization trends in your VMware ESX environment, Capacity Analyzer significantly reduces the time and costs of identifying current capacity bottlenecks causing performance problems. (DATA SHEET) VIEW ABSTRACT | GO TO

Oracle Crystal Ball: Dramatically Improve the Quality of Your Strategic Business Decisions by Oracle Corporation September 2009 - (Free Research) Increase revenue. Decrease costs. Reduce development time. Every day you strive to meet these goals. And each business decision you make either enables you to advance toward them - or impedes your progress. Read this paper to learn more. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Sybase Raises the Bar on Database Replication: Offerings Focus Strongly On Performance, Reliability, and Heterogeneity by Sybase, Inc. July 2009 - (Free Research) This report presents all the features and functionality of the Sybase Replication Server, such as support for real time, bi-directional movement of data, conflict resolution, optimized resource utilization, and heterogeneous data sources. Read this report to learn all the advantages that the Sybase Replication Server can have for your organization. (ANALYST REPORT) VIEW ABSTRACT | GO TO ANALYST REPORT

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution July 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. (WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division October 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness. (PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

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