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How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM

October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.

(WHITE PAPER)

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Multi-Channel Mayhem: Tapping the Customer Experience for Competitive Advantage by SAS Institute Inc.

August 20, 2009 - (Free Research) This webcast focuses on results from compelling research that is focused on multi-channel customer management. This research will help marketers better manage the multi-channel customer experience and develop future strategies.

(WEBCAST)

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Tips from the Trade – Competing on Web Analytics by SAS Institute Inc.

August 20, 2009 - (Free Research) The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.

(WEBCAST)

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Data Quality: A Survival Guide For Marketing by SAP America Inc

June 02, 2009 - (Free Research) Direct marketing is about communicating a message to a specific prospect or customer. This white paper from Business Objects, an SAP company, focuses on these concepts as they pertain to marketing, and particularly as they are supported by data quality functions inside of the broader EIM framework.

(WHITE PAPER)

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