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ALL RESULTS SOFTWARE SERVICES & RESELLERS HARDWARE RESEARCH LIBRARY
 
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How to Optimize Lead Nurturing to Pump Up Your Sales Pipeline by Genius.com
October 07, 2009 - (Free Research) In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Creating Sales Opportunities with Lead Scoring by Genius.com
October 07, 2009 - (Free Research) Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Using Webinars to Engage Prospects by Citrix Online
August 19, 2009 - (Free Research) View this on-demand Webinar to hear Ken Molay, president of Webinar Success, share tips to help you prepare and deliver Webinars that build enthusiasm among prospects, leading to easier sales communications and higher conversion percentages.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

B2B Lead Gen: Marketing ROI Performance & Evaluation Study by Citrix Online
December 01, 2008 - (Free Research) MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

What Causes Webinar Attendees to Bail by Citrix Online
August 19, 2009 - (Free Research) Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Improving Marketing Measurements, Operations, & ROI by Citrix Online
August 19, 2009 - (Free Research) Struggling to determine the impact of your lead-generation efforts? Making blind marketing decisions and hoping for the best? View this Webinar archive with Jim Lenskold, author of the recent MarketingProfs ROI study, to discover what sets the top tier of "highly effective and efficient" marketing organizations apart from others.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

How to Maximize Revenue by Sending Targeted Promotions to Customers by Infor CRM
October 23, 2009 - (Free Research) This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Increase Profits and Customer Satisfaction in the Communications Industry by Infor CRM
December 05, 2008 - (Free Research) Leading companies are placing more emphasis on inbound marketing and intelligent customer interactions as the means for building powerful customer relationships that boost profitable growth.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Cross-Channel Campaign Management - Next Generation Multichannel Marketing by Infor CRM
March 02, 2009 - (Free Research) This report identified how top performing organizations leverage and execute multichannel marketing campaigns. The findings demonstrate how Best-in-Class organizations are leveraging a collaborative cross-channel approach to extract maximum value and marketing efforts.
(ANALYST BRIEF) VIEW ABSTRACT | GO TO

Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast by IBM
October 08, 2009 - (Free Research) This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Presentation Transcript: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division
October 05, 2009 - (Free Research) This Presentation Transcript shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(PRESENTATION TRANSCRIPT) VIEW ABSTRACT | GO TO

Podcast: Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division
September 10, 2009 - (Free Research) This podcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(PODCAST) VIEW ABSTRACT | GO TO PODCAST

Spotfire for CRM: Supercharge Your Sales and Marketing Analysis by TIBCO Spotfire Division
September 11, 2009 - (Free Research) This webcast shares strategies for analyzing CRM data, finding lost revenue opportunities, improving sales forecasting and optimizing overall campaign effectiveness.
(WEBCAST) VIEW ABSTRACT | GO TO WEBCAST

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs by Pivotal CRM, a CDC Software solution
July 23, 2009 - (Free Research) How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Top 5 Best Practices for Creating Effective Campaign Dashboards by Tableau Software
June 2008 - (Free Research) We can define an effective marketing dashboard as one that enables marketers to visually display relevant and current campaign, customer, advertising and/or branding information needed to achieve marketing objectives.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Brand Management - Leveraging the Power of Integrated Marketing by SAP America Inc
February 2008 - (Free Research) The evolution of consumer marketing causes everyone to think in new ways. Instead of reaching consumers through traditional media, Internet, product placement and word of mouth are good alternatives. Check out this paper for more information about integrated brand management.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations by SAP America Inc
June 2009 - (Free Research) Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations.
(WHITE PAPER) VIEW ABSTRACT | GO TO WHITE PAPER

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